Customer discovery
Understand the current workflow, the cost of the problem, and what people have already tried. Learn which assumptions about your ICP need another look.
B2B research recruitment
B2B research recruitment.
Meet buyers in your ICP.
Connect with relevant executives and operators for customer discovery, product feedback, and conversations about the market you serve.
Discuss your audienceStart with your audience, your product, and the questions you want answered.
What is B2B research recruitment?
B2B research recruitment identifies and qualifies business professionals for research and product conversations. Wavelength helps you define the audience, recruit participants with relevant experience, and coordinate sessions with people who match your ideal customer profile.
The people
Reach beyond your existing network.
Your next useful conversation might be with an operator who owns the problem, an executive who sets priorities, or someone who evaluates solutions. We start by defining which perspective you need and what makes that person relevant.
Define your audience
- Company size, market, and geography
- Responsibilities and seniority
- Recent experience with the problem
- Role in evaluating or adopting solutions
Ways to use the conversations
Bring a decision you need to make.
Product feedback
Put your product or concept in front of relevant people. Hear what makes sense, what does not fit, and what they would need to evaluate it.
Market understanding
Explore priorities, buying criteria, and the people involved in a decision. Compare perspectives across the roles that matter to your market.
From audience brief to buyer conversations
Define the brief together
Share the company profile, roles, exclusions, and purpose of the sessions. Agree on the experience participants need before recruitment begins.
Recruit and qualify participants
Screen for the agreed criteria and relevant experience. A title alone does not establish that someone can speak to your problem.
Coordinate the sessions
Give participants a clear description of the conversation, including any product feedback component. You bring the product and questions to the meeting.
Choose the next step from what you learn
Use the conversations to refine your product, messaging, or audience. If a participant wants to explore a commercial next step, agree on it explicitly.
Discuss your brief
Who would make the conversation valuable?
Bring your target roles, company profile, session purpose, and preferred timing. We’ll discuss audience fit, scope, and pricing for a potential pilot.
Discuss a research pilotBefore you start
Can you recruit people who are not our customers?
We can discuss recruiting relevant professionals beyond your customer base. Audience feasibility depends on the profile, screening criteria, and scope of the project.
Can participants see our product?
Yes, when product feedback is part of the session they agree to attend. Make the purpose clear in advance and leave room for candid criticism.
Does qualification mean someone is ready to buy?
Qualification means the participant meets the agreed audience and experience criteria. Active purchase interest requires separate evidence. Participation is not a commitment to evaluate or buy your product.
How much does a project cost?
Pricing is discussed around your audience and scope. Share the roles, number and format of sessions, and timing so we can discuss a suitable pilot.